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Recession Shopper

S
I've got a new word for you: The Recession Shopper.
Fresh UK research by LinkShare and associates discovered there's a new consumer profile, the "recession shopper". Apparently, due to the whole recession scare, shoppers now do extensive research before they splash the cash.

92% of the partcipants said they do not trust info coming from sales advisors and a whopping 81% goes online for consumer reviews and price comparisons.

Hm...this should be called the "clever shopper" if you ask me.

Anyways, my regards to the impulse shopper under extinction.
S
 

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