Italian stealth-wealth label adds first timepiece to its portfolio.
Bottega Veneta, founded in Vicenza in 1966, is considered the pinnacle of certain elite brands’ commitment to discreet style and understated magnificence.
The company motto, ‘When your own initials are enough’, points a disapproving finger at brands who wear their monogram on their sleeve. This winter sees Bottega collaborate with the Sowind Group, owners of the renowned Swiss watchmaker Girard-Perregaux, to create its first timepiece, the BVX.
This unisex wristwatch, available from December, took two years to develop and will have a first-run of only 100 pieces globally, just 10 of which will come to the UK, at BV’s flagship central London boutique.
The automatic watch is classic Bottega Veneta; understated, original, refined and functional with a sensibility belying the precision, luxury and detail of its design. In true Bottega ‘anonymous’ style, there is no logo on the face. In fact, you will have to look closely to see a tiny logo engraved on the beautifully exposed mechanism in the back (inset). A genuine mark of class.
BVX wristwatch £9,800 by BOTTEGA VENETA; bottegaveneta.com.
