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He by Mango Spring/Summer 2011

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I think He by Mango has become more a miss than a hit when it come to menswear offering by a highstreet giant. I dunno what happens in previous FW10, but for the previous seasons since its debut there's been a lukewarm response by the fashion lovers. In fact, I think not only the pieces are a bit blah to be honest, the price is also something way out of typical highstreet range. A bit too pricey compared to Topman and River Island, plus with the collection is not that exciting. Except for SS09, which they brought in Adam Lippes - that I think is quite acceptable.

Anyhow, for the new Spring/Summer 2011 campaign featuring Antonio Navas, the pieces seems to be much refined than previously seen. Lots of basics like macs, shirts and shorts thrown in very simple silhouette. The color seems to revolve around navy and white - a dire favorite summer tones, alongside neutrals like beige and brown, as well as grey.

I have to say, though the bad history I encountered in the previous seasons, this SS11 collection I prefer more. Why? Coz they are slimmer. And some design appear to be quite symmetrical. Pieces that I like: the sandals, and the denim shirt. They're worth buying...






[pix from mango]
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