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When you have to leave home in the morning only to return late at night, you have to be comfy and warm. This is what February starts like.

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Double face dress: Gaffer and Fluf, Whitebox.
Turtle neck top: any turtle neck top.
Hole punched jacket: Miss Selfridge, an oldie.
Fits-it-all handbag: Anna Economou, Whitebox.
Walk-on-cotton boots: Déjà, featuring the perfect heel to walk on all day.
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It was no secret: Fashion Paths (Christiana, left, own clothes), Life in Athens (Thalia, centre, trying "the gadget") and The Soho Symposium (Hari K, right, wearing Gaffer & Fluf vest pluriel) were Whitebox' guests of honour for the night. The girls arrived there "plain Janes", fresh and naturally gorgeous, and let themselves at the hands of professional stylists on the spot. The result? Wonderful makeovers in no time!
Fashion Paths doing what she knows best, taking lovely photos. At the other side of the lense: Life in Athens.
"The gadget" in action. Katerina (fluf) is transforming it into a dress on Life in Athens.
Change of plan for The Soho Symposium: now wearing a bubbly show-stopper by Marika Poulopoulou, styling her in person.
Final touches on the dress.
Make-up is ready and...
...so is the hair, wrapped into a side-ponytail, easy yet impressive!
The Soho Symposium with Anna Economou's clutch at hand, catching up with Glamour Mag's Amalia Agathou.
Life in Athens is make-up perfect too. To whoever was on the line: hey, she was THIS gorgeous when she took your call:)
Studded boots, these totally rock!
Final touch-ups and boots squeezed down the calves.
And WOW. Complete with on the spot hairstyling.
Fashion Paths was pampered by Whitebox' make-up artist too. Purple eye shadow on brown eyes was quite a revelation to me.
B e a u t i f u l...
The girls did an amazing job, both as models and as photographers of the night. Click on their blogs to see how it was for them. Regular customers and visitors were styled and transformed too. It was a cool, kewwwwl event. Thank you Whitebox, awaiting the next one!
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It's nice when events like this one take place on a beautiful, sunny Sunday in the heart of November. "Beautiful Inside & Out" was organised by and hosted at the Whitebox Headquarters in central Athens (Praxitelous 26) and was all about tips to make your inner self as well as your appearence, pretty and serene.
Munchies, sweets, coffee, tea & wine, all played their part in keeping my inner self particularly happy and content too;)
Henna tatoo sessions at the balcony overlooking Praxitelous str.
A lively, mainly girlie crowd mingling and buzzing all day among unique clothes, accessories and their creators.
Amazing Whitebox see-through poof seat, stuffed with toys, fabric left-overs, even shoes. Nothing goes to waste!
Face exercise presentation. Our face is full of small muscles that deserve a good work-out. Keep them fit and they will keep you young-looking for longer.
Accessories designer Olga Mergou in print tights, chatting to Katerina (aka Fluf) and Kostas (aka Gaffer).
Make-up presentation by pro make-up artist Georgia Kotsiopoulou. To get it right for a night out or a photo-shoot, you need about an hour to cover any imperfections and transform your face into a piece of art. Fifteen minutes should be enough for the basics in the morning though!
Fashion Paths Christiana under her magic brushes. Check out her blog spot, she should be sharing interesting stuff soon.
The central light piece. A construction of everyday things, all coloured white for better light reflection. Diy at its best...
For brands spotted and buys victoriously carried home, look out for posts to follow:)
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Gaffer & Fluf is Katerina and Kostas. Browsing Taf's rooms at the last Meet Market, I ended up trying stuff on and being styled by Katerina whilst my friend looked on with a drink at hand. Her argument was that you cannot tell the design simply by looking at it on the hanger and in Gaffer & Fluf's case, she was so right. Then again she has been a stylist on TV for many years, she knows well.
What's stayed with me from that night though, was a slideshow on her laptop featuring about 20 different ways of wearing a rectangular piece of fabric they call "The Gadget". I thought it was so unique and clever, I'm sharing some of it with you. The shoot is more of a look-book thing and took place at their studio, relaxed & greyscaled.
Gaffer & Fluf aim to make clothes that are 'alive', that are able to adjust to personal style. The "gadget" is a good example of that: it's a complete wardrobe in one piece!
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"Gaffer" is a nickname for Kostas, a set designer who'd use gaffer tape on the set and "Fluf" is a nick for Katerina a stylist who, well, likes fluf! The duo met on the set of a TV series and around this time of the year back in 2007 they joined forces to create this brand, starting with handbags and accessories. It wasn't long before it evolved into a clothing line.
They haven't quit on accessories though and in the shoot above the model wears what Katerina calls "The Botox Hairband"! - "We call it 'Botox' because besides the faux fur flufiness, it is tight and gives you a lifting effect".
All their clothes are polymorphic, which means they can be worn in many different ways. The rectangular fabric above is a good example. But how does one come up with something like this? - "We use the 'moulage' technique so we play around a lot with the fabric. I thought, why not make a gadget item, something that can look different on you each time you wear it, depending on your mood and own creativity?"
You can find Gaffer & Fluf at Whitebox HQ, 23 Praxitelous str. in Athens as well as their studio, 23 Dervenakion str. in Pallini (for the last, book in advance on 210-6034334).
And by all means, let Katerina style you up! She does magic;)
*Gaffer & Fluf will be at this Sunday's 'Beautiful Inside Out' event at Whitebox.
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