london loothing 2011

Showing posts with label mwapd. Show all posts

MaryWantsAPurleDress s/s 11

Mary Wants A Purple Dress new shoot is out, bringing Spring a step closer:

MaryWantsAPurpleDress is: Dimitris Kaidantzis
Make Up: Morfe
Hair: Manolis Oikonomou
Styling: Marli Aliferi
Model: Tina (VN Models)

Sooo...Boutique + Say You'll Be There

Katerina Alexandraki's Sooo...Boutique is welcoming Autumn with a party and the presentation of the designer's a/w 10 collection 'Say You'll Be There'. Also on the menu:

*Men's + Women's Collection, Unique Pieces
*Handmade Unique T-shirts
*Guest designer: Dimitris Kaidantzis, "MaryWantsAPurpleDress"
*DJ set by Kimon Kostopoulos
*Special guest *Fairy Nails* presenting new colour collection
*Surprise gifts

This Wednesday, September 22nd at #145 Iroon Polytechniou str., Kato Halandri.

Top by Katerina Alexandraki.

Dress by MWAPD.

Mad moment

Sakis Rouvas at Mad Video Music Awards 2010, wearing Dimitris Kaidantzis' BESPOKE (Dimitirs Kaidantzis as in MWAPD). This image is perfect. I pause.

*Fashion Algorithms has done an excellent who-wore-what post, have a look. More images and info on what went on at MVMA 2010 here - where this picture probably came from anyway.

MWAPD s/s 10 preview

I'm excited. This is a preview of Mary Wants A Purple Dress s/s 10 collection, making it's first ever public appearance through this blog. Dimitris Kaidantzis, the designer who is MWAPD, is already a personal favourite for his toned down avant-garde shapes and immaculate fits.

Apart from the two exclusive shots from his look-book, I have another reason to be impatient for his collection. It's called "Milkofil". It's the white fabric pictured above, consisting of milk proteins (!). The designer chose this high-tech, new age material as the basis of his collection.

I was told it feels like powder upon touch, it's friendly for the skin as well as the environment and has undergone no chemical processing, thus the pure white colour it only comes in. Can't wait to touch it!

Saying that, latest addition to MWAPD selling points:
21 The Fashion Market in Kifisia, Athens.

Mary Wants A Purple Dress

Mary Wants A Purple Dress is Dimitris Kaidantzis. First thing you notice about this collection is the difference to anything mass market. Second, the perfect fits. Third, the expert handling of the fabric. I could go on and on about this limited edition line with endless styling potential but I think I'll leave it to the designer himself...

Alecca: Why did you choose such a complicated name?
Dimitris: I had been looking for a name that captures this line’s vibe for a long time. One morning I woke up and it was nailed in my head: Mary Wants A Purple Dress. "Mary", because she could be any woman. "Wants A Purple Dress", because she knows what she wants no matter if it’s in fashion. She wants exactly that and she won’t stop till she gets is. Strongly determined.

A: For how long has this line been around?
D: I’ve been designing for 11 years but it’s for the last 7 seasons that MWAPD has come to life. It combines couture elements (both technical & visual) with every day wearability. It’s a limited edition line created to project my own sense of creativity and personal point of view on design.

A: For which women do you design?

D: Romantic, sensitive, independent, sensual, creative, decisive and assertive. She knows what she wants and how to get it.

A: What is fashion to you?
D: I don’t think you can describe fashion in words. It could be all or nothing. Fashion in the sense of “trend” is to me a guideline of what not to follow.

A: What do you mostly pay attention to in clothes?
D: Pattern, shape, texture and price.

A: Where can we find MWAPD?

D: At the boutiques Frock’n’roll (Varnali 4A, Halandri), London Fashion (Sofokleous 1, Peristeri), Above (Vironos 31, Lamia) and for more particular, personal orders at afterstudio (Sarafi 6, Petroupoli)

Dimitris has captured the vibe behind the brand in a poem. In a way, it's a story about not compromising when it comes to personal style. When you wear what you truly want, it's naturally perfect:

MaryWantsAPurpleDress

I remember that girl running naked through the crowd in a very busy city
Everybody was looking at her and she is anxious
not because her nudity though...she seemed as she was looking for something.

And the time flows like clouds
She is away from the city now
up to the sky
and down to earth again
with the wonderful smell of hers(like spring)
And the summer comes
and then fall
and winter
and spring again.
And there she is finally staying still in a center of a big land of violets
(purple violets everywhere)
where she lays down, facing the sky
feeling beautiful as violets are covering her body.

and how wonderful everything is...
now that Mary found her dress.

*original shoot: Kelly Filiou. photoshop magic: Mary Wants A Purple Dress.

Fox Fair Finds - Last But Not Least

Tomorrow, Saturday the 23rd, is the last Fox Fair of the season. In this post you'll find a few more resident names I discovered in the previous bazaar. Looking forward to coming across them again!